> I don't get it.

It’s Apple. There is nothing else to understand. Just because of who they are, some people will claim it will change the world and some people will claim it’s bullshit or not working or evil. There are many more of the latter and they are quite annoying, but the best that can be done is ignore them.

> They've moved the needle in a positive direction, that's all that should matter.

Some people cannot seem to understand that a company whose interests align with those of the consumers, however imperfectly, is better than a company whose policy relies only on ideology. Then you have the contrarians who will claim that they are lying and black is white anyway.