Amazon is reportedly trying to offer Prime subscribers free cell phone service

Prime is getting too complicated. If you've got a Cheesecake Factory in your town you probably get one day delivery, otherwise you might get five day delivery. (It might not be quite the right independent variable but it's a tracer for the competitiveness of bricks-and-mortar retail in your area.)

They are talking about adding an ad-supported tier to Prime Video.

I'm wary of any kind of MVNO. I've frequently had a phone on a prepaid MVNO and had much worse coverage than other people got with full-priced phone plans in both rural and urban areas. See

https://www.androidauthority.com/mvno-service-comparison-917...

In the US, there's a lot of "unlimited" options with then absolutely brutal throttling after. Comcast is 2x anyone else's speed with 1.5Mbit down. I think maybe there's some new plans that just say "depriorotize" and users might see better but I don't have good data on that, but would love to know. Pay per use has been 10$/GB for well over a decade & no one's budging.

I'd love to see Amazon cook up a 5GB free then a much more reasonable pay per use rate. Give us like $3/GB and many users should probably consider it. Also, no funny games with special rates or restrictions for hotspot/tethering.

And if you could be as awesome as GoogleFi and make data only devices basically free, that would be a good indicator of your honesty & agreeableness.

I would think this would have to be a free tier with discounts on higher-tier cell service. Anything else would be too much of a loss-leader for Amazon or a bad deal for the cell companies.