Twitch walks back controversial ad rules policy

"On Tuesday, Twitch released new rules concerning the way streamers could display ads on the platform. The rules prohibited 'burned in' video, display, and audio ads - the first two of which were popular and common formats used throughout Twitch. Twitch apparently did not discuss the new rules with ambassadors or streamers beforehand, and many were furious about the new policies."

"The new rules would have been potentially devastating for creators, charities, esports broadcasts, and brands. Now, what seemed like another attempt to take a portion of streamer earnings has backfired."

Once again content is king. It's not clear why Twitch thought these changes would be acceptable, especially when so many creators use the techniques that were to be banned to earn money for themselves or a beloved cause.

So why the hell did they announce it in the first place. Twitch needs to be a case study in terrible decision after terrible decision

"walks back" but the ToS remains the same: They are still there.

They just removed the helpful images and explanations.