We need to stop writing “X buys Y”, and start writing “Y sold to X”. Big co’s aren’t some boogeyman that can buy whatever they want, individuals and small companies are selling out, and by pretending they’re blameless we normalize it. This extension wasn’t taken over, it sold out. Like LastPass, Private Internet Access, WhatsApp, Figma, Dark Sky, Wunderlist, the list goes on. All decided that, actually, they care less about their mission, users’ experience, and users’ trust than they do a pile of cash. And that’s not necessarily horrible or even wrong, but what is wrong is for us to not even withdraw our trust from people who have sold it. Or for us to withdraw equally from those who don’t.