You can trust nothing in grocery stores.
You're effectively running volume arbitrage to even out inefficiencies in seller's upstream suppliers.
Or, to put it another way, the seller's profits (margin*volume) can often be the same on smaller package (even for cheaper per weight unit) as larger package (for more expensive per weight unit).
They weren't impressed when I put in two orders of a single scoop....
I needed Q-Tips as I had finally run out of the box I bought years ago.
They had 350 Q-Tips in a box for $3.49. Ok, about 1 per penny.
They also had 500 Q-Tips in a box for $4.99. Practically the same price minus some infinitesimal rounding money.
I was about to reach for the 350 when I noticed they also had a 650 Q-Tip box for... $4.99.
And they were not on sale. None of them were. This was their flat Q-Tip pricing.
I would have guessed that the price should have been $6.49 to keep with the trend, but my guess would have been wronger than using "wronger" in a sentence where you should have used "more wrong" instead.