> bought a pub and lamented that "the kids aren't drinking anymore!"

Not going to pubs doesn't mean they are not drinking, may be they are drinking at home? Curious to see stats for overall alcohol by age. With price of a pint in a pub 4x-5x more than in a supermarket it could steer people already squeezed by rising cost of living away from pubs/restrains. And AFAIK pubs cannot lower prices to keep customers, they feel inflation pressure themselves.