Nobody likes being manipulated - and if the manipulation attempts are too obvious and shameless - wouldn't people reject whatever is being pushed at them, just to assert their independence and self-determination?
Even if the product being pushed at them might otherwise be something they'd want to take a closer look at?
For me personally, Microsofts' behavior is definitely pushing me further away from trying or using Edge. Just hearing the word "Edge" creates negative emotions for me - simply because of many years of getting it inappropriately shoved into my face. The first thought that goes through my mind, when I see "Edge" or "Bing" mentioned anywhere in Windows is "Not again. F*k off. Just leave me in peace. Respect my decision to use the browser of MY choice."
As Microsoft is continuing to be so pushy, aren't more and more people going to end up being immediately annoyed just at the bare mention of Edge or Bing?