Terraforming Earth.
If they see "atmosphere" killing other people, all the time, on TV, because someone goofed the gas balance in the Muskdome, then they'll maybe crank up their critical thinking skills.
Also, voting for Space Umbrella. And whoever terraforms the Earth gets to charge rent - financial people need to think about that one.
[1] Like, "closed system" environment, not Walden Pond "environment"