If you spend "countless hours of your personal time" working on a commercial web site for free, that just makes you a fool. Stop spending your life and time working for a corporation that couldn't care less about you and isn't compensating you. When that corporation decides it is done with you, you can't cry over it. You gave away your most valuable asset - time for free to a company that made money off of you.

The minute Hacker News starts to monetize I'm gone like a fart in the wind.