5000 patents filed from Apple is crazy, and looking at the thing with all of these new both pieces of hardware and concepts, wow.
How many people have been working on this, and for how long? The other threads here seems to have missed just how "huge" a projects this is.
Is this also the lead up to the Apple car, or some other ecosystem?
The other threads are busy jumping on the Hate Apple bandwagon, is what it is.
I have my own criticism of Apple's VR goggle, specifically that its form factor (albeit necessitated by today's technologies) drags the whole thing down in both the luxury/fashion and usage factors.
But if I put that aside, the technology and innovative thoughts crammed into that thing is potentially groundbreakingly amazing if the marketing is truthful and accurate. Even the $3500 price tag, which yes is bloody expensive, doesn't sound unreasonable given most other "cheaper" VR goggles still require a mothership costing about the same anyway.
I wish Apple success here, because the VR industry needs someone to come in and kickstart it back to something interesting and worthy of attention.
...I also admit I wouldn't mind seeing all the haters getting put out to dry for their noisy trouble, but maybe that's beside the point. :V
When the tech is open source and I can control what it does, then sign me up.
They've never gotten any profits from selling targeted user data. Mobile gaming marketing units are _still_ butt-hurt about Apple's randomised user/device IDs that prevent them from tracking where users came from and downloaded their game.
FB and Android tracking still works perfectly, but those users are less valuable because they don't spend money.
Enough companies have tried the cheapo approach and failed. Even mid-price ones are still niche devices.
Apple went full-on to Varjo[0]-levels of tech inside the headset. Now developers have 6-9 months to bring their A game.
Then Apple can see what kind of applications and use-cases stick and start figuring out what parts of the Vision Pro they can downgrade or leave out to make a Vision Regular, which will come out in 2-4 years along with Vision Pro 2.
XR has the potential to be the next general computing platform after the PC and the Smartphone.
This might be controversial, but I believe what the VR industry would need most is for the giants to agree that collaboration for a wide open ecosystem yields the best result for everyone.
Unfortunately we may have another company here which is not interested in such a direction at all. What we get instead is the biggest giant of them all forcing through it alone with yet-another closed ecosystem in expectation of taking full domination of the market and all its innovation. But this time it's the player with the highest chances of success.
Now imagine you're a trillion dollar company.
People and Media are not so much interested in technology research, and without a product it's also often too abstract to understand. If a company makes no publications or speeches at conferences, they can often work for YEARS without any special measureas and not getting noticed...
The product itself they then likely developed with the same business-practices to secrecy as an iPhone.
Not all employees are working on top secret projects, those who do very few get the overall picture, they just work on some individual features.