Currently, I'm using the company blog and distributing content through other channels, but it's not working out. I wanted to explore how people are navigating the content world nowadays, especially for new companies that are just starting out.
It could be for different reasons. One alternative would be to submit your blog post ideas to existing publications. Then cross-post them to your own domain. Always own your content.
Also, I'd recommend dev.to and/or Hashnode instead of Medium -- both platforms have a more developer-friendly reading experience (i.e. dark mode support).