You Are Responsible for Getting Your Ideas to Spread
timkastelle.org
timkastelle.org
It is vital to remember that you don't need to do it alone. Ideas naturally want to be spread, human are social. By getting one person aboard, you make a bigger impact than you ever thought you could. I am continually surprised how something so small can travel so fast to so many people.
The other way takes a little bit more work but helps you develop the fist. This is where you can explain the idea more in-depth and address all the concerns and pain points the person you are speaking with is going through. You need to be able to adapt your idea and think on your feet. When this person gets their "a-ha!" moment, that person is now armed with the knowledge to address others' concerns and be your biggest advocate.
This is even more important in this age when product ideas are a dime a dozen. Your value is in how others perceive you and reflect that in their communication with others.
Don't blame your customer.
Most of this realization came to me while trying to start a business. I learned you cannot build a product and expect or assume everyone is going to give it a try because you have good intentions.
YOU have to put in the time to clearly communicate and connect what you are solving and why they care.