Now, how big is that market?? I don't think it's all that big. yet.
Generative AI is making an impact on that world too - perhaps there will be a change in generative AI's presence in creation / media creation, which will require AR / VR.
I think THIS product will be sold as a PC / Monitor replacement, and in 5 years the collaboration killer app will be the "novel" usage.
Apple notably didn't show a single collaborative capability, to my eye, the entire time. Everyone was inside their own pocket space. They went extra far to let people videoconferencing as normal while wearing it, preserving the current norms for shared connectivity.
If you carefully look though you'll see they don't demo shared anything. No people playing games together, watching movies together, literally anything. There's something missing here in the story, I don't know why they would have left that out. I wonder if you really can't do it.