Just look at the virtual avatar they demoed compared with Meta’s. Apple went with a more professional looking avatar instead of a cartoony one.
Another app that was shown was a Birds Eye view of a basketball game. I’d love to be able to watch a sporting event live from that perspective (if I could stomach the entry fee for the experience).
I was on the fence about this product, thinking that there wouldn’t be many good use cases, but their presentation gave some activities that I’d want to try on the hardware. Whereas Meta’s presentation didn’t show anything I was interested in.
Apple is giving developers 6+ months to make even more interesting apps. I think there’s a good chance that this could be a successful product. But I should hold my judgement until I’ve seen the caveats of this device (ie comfort, battery life, display quality, etc). I’m sure we’ll see more in-depth looks in the coming months. We can judge it more fairly when these reviews come out.