> movies, tv, sports rights
2D content in 3D is a gimmick; it's nice to have, but it's not going to sell consoles. And even beyond that it's not a "head start"; almost all of that content is already available on other platforms, even other VR platforms. Just owning the content doesn't get Apple much if anything here.
>apps, games
...I don't know how you can possibly spin it as them having a head start here. Meta has a multi-year lead on them, and PC is even further, in games. Apps will need a lot of work as well - just throwing a 2D app in 3D space doesn't provide a compelling use case. You may as well just use a tablet.
Despite spending a lot of time pushing for AR apps on iPhone, Apple is still way behind on the VR/AR race. They need to get developers working on novel applications that utilize the full possibilities of a headset like this, and they need it yesterday if they don't want Meta to own the space.
Which brings us to the real reason that they released this $3.5k device: it's not actually for consumers, it's ultimately just a fancy, overly-polished dev kit.