Wait, so this is for strangers too? That seems rather ill-advised. I suppose it's a way to make people buy iPhones so they don't get ignored by other iPhone users because of the missing picture?

Now the scam callers will not only be able to spoof the FBI's phone number, but show a badge and a threatening full screen message too!

Apple could really do so much more with the contact book

If it was permissioned it would have a lot more utility, for us

Like bring back google plus circles, for ios contacts

“Text of your choice” only during the ringbell sound like a great Snapchat competitor.

It also looks like a new way for spam callers to display the image of a nice girl to persuade you to answer.

I can imagine a Zoom bombs variant of this.

i don't see where it says people outside your contacts will see it.

While I don't purport to know how it works, there's no indication this is any more automatic than the ALREADY EXISTING shared contact photos in Messages.

The keynote says you will set your own design which other people will see you when you call them. So it’s not based on the contact photo you have saved in your phone for someone, it’s based on the information they set to be shared with you. It was not explicitly mentioned whether or not this will apply to everyone or only people you have already had contact with. I can imagine it being like airdrop where it only shows you all of that if you’re in each other’s contact list rather than just for every single inbound phone call from some random person. The video demonstration also showed there were some settings that could be tweaked, so possibly you might be able to set an override for someone in your own contact list and display what you want rather than what they provide. But none of that was clarified in the video. So unless this gizmodo article has access to more details, they’re probably just describing their interpretation of it, and I will take those details with a grain of salt, until we have a developer beta for more detailed documentation to clarify.

That doesn’t suggest it will apply to strangers at all, as I see it. Can you explain why you reached that conclusion?

Imo that feature in fact makes me believe even more that it won’t be available on calls from people you don’t know — way too ready for spam and abuse.