I wish Web NFC had a publish mode where we could web hack something like this.
Which means the "bump to see this video" turns into "hang on, go into settings and hunt for nearby share, probably hidden in the 'Other' menu..."
If Google Nearby Share wasn't so... Googled up, it would be a great replacement. Instead, we get a local sharing mechanism that's connected to your Google account for some god-forsaken reason.
What I really miss is the weird, short period where WiFi Direct file sharing Just Worked between different brands. WiFi Direct still exists on modern Android but there's no cross-device file sharing platform anymore. It was just Bluetooth file transfers but faster, which is all it really needed to be. I'm sure Google Nearby Share works in a similar way except for the weird Google stuff.