Google's new "batshit crazy" UX
dcurt.is
dcurt.is
If your blog exists to drive traffic to your product, why would you not link that big logo in the top left to the product page?
This is second in annoyance only to company blogs that don't have a tagline explaining wtf the product is, leaving me baffled when I click though from here or wherever. Thankfully people seem to have learned from this and you don't often end up dumped, contextless into the middle of some domain-specific screed any more.
It definitely ranks as one of the most common Web 101 mistakes out there.
e.g. from http://www.google.com/#hl=en&gs_nf=1&qe=YWZnaGFuaQ...
Link to left: http://www.google.com/search?q=afghanistan&hl=en&biw...
Link at top: http://news.google.com/nwshp?hl=en&tab=wn
At first I just assumed it was a bug since the other tabs kept the context of the search. Then after a week of the same, I looked into how to flag the issue so it could be fixed and low and behold I found it was a product feature (or non-feature).
Its such a strange UX decision that I have to assume that it is driven by revenue generation or some other metric rather than good user experience.
I suppose they had to do it this way or nobody would ever really see the Google news homepage (as if that matters).
The author's webpage has a "x Kudos" vibrating image on the right and side, and if you hover over the image then the page sends a "like" HTTP message to the server. So now hovering my mouse over an element just had me like the author's page. That is way worse than a link with a broken image.
I keep getting reminded of Zuckerberg's Startup School interview (http://www.justin.tv/startupschool/b/298808358) where he talks about moving equally too fast and too slow or as Jessica called it "a willingness to break things."
On one hand, I'm slightly frustrated at all these weird changes these established companies are making; but on the other hand I'm excited to see them messing with things that seem so core to their product, it shows that they're still willing to experiment and not getting too comfortable (which I think is more dangerous).
Also, when you do a Google search, the product name is now always "Search", even when you started a search in Google News / Images / Videos / Shopping / Books / Places / Blogs / Discussions / Applications / Recipes or Patentes.
With Kennedy, Google has actually reached its goal of becoming a 'universal search engine' and it can finally show a single interface for (almost) all types of queries (except for Maps, Flights and search for personal/private items like email and documents).
You can still access the specific homepages of Google Images and Google News, but Google is slowly convincing users to initiate all their searches from google.com, without thinking about which engine to use. Thus, every search from news.google.com redirects to classic google.com, with the "news" filter activated.
For personal searches (eg Gmail, Reader, Docs, Voice), Google hasn't completely switched to the "filtered results interface". Most of those apps need their own homepage with a list of items (messages, contacts, documents, voice messages, top stories, feed items). However: - most of them have switched to the plain Google logo with the red-colored product title. You can stay in the app or refresh the item list by clicking on the product title instead of the Google logo, which would lead you to the unexpected Google homepage; - most of those homepage (or "item lists") could be merged with Google+ and the new notification bar on google.com, so you could access all your personal things from a classic search. For social results, it's working pretty well since Google Plus Your World: all social items are shown on-top of other results in a classic search. Soon, every new email, documents update or voice message could appear in the notification bar and search results (just like social items): no need to go to mail.google.com, docs.google.com or voice.google.com.
Now (to answer your question), what result do you expect from a click on the Google logo in Gmail? - To go to you inbox? No, that should be the result of a click on the product title, Gmail. - to go to the Google homepage? No, you're not familiar enough with Kennedy navigation.
So my guess is that Google is trying everything to get you to click on products' title to go to/refresh its homepage. Meanwhile, they prevent you from clicking on the Google logo because you wouldn't understand (yet) why you would be redirected to google.com from Gmail.
If this (presumed) strategy work, you would always go to google.com to interact with any kind of products/items, without having to "navigate". Just search Google or browse your notification stream, whatever the type of content (message, documents, web pages...) and its context (personal, social, public...).
My point is, all this requires me to think. But before I could just swing my mouse into the top left corner, click "Gmail" and always end up at my inbox, no matter where I was in the application. This consistency has gone.
I should have phrased my question: "What possible advantage does this offer, to the user?"
For most other products, Google prefers to frustrate some users (cf. https://plus.google.com/117598418867899518106/posts/Zr4vhv6p...) by disabling all logos' links while users get familiar with clicking the products' titles to go to the products' home. But once users will be used to this and all those products will be fully integrated with Google Search (cf. my previous comment), then they'll add a link to the all those Google logos in products' header because they won't be lost in a service (Google Search) that is independent to the product they come from (Gmail / Docs / Reader...). If they succeed, I think all users will benefit from this new navigation concept.
I don't like the current situation (unusable product logo) but it's certainly temporary: they've reverted to the dark navigation bar a few days after the release of the big toolbelt navigation menu, so they're probably still looking for a good solution.
In the meantime, it's a difficult POLA dilemma (http://en.wikipedia.org/wiki/Principle_of_least_astonishment): 50% of Gmail users might expect to be sent to Google's homepage by clicking the Google logo in Gmail, while the other users might expect to refresh Gmail or go back the inbox by clicking the only logo in Gmail's header. Where should Gmail's Google logo point to?
Since google+ already loads new posts automatically. This has the same practical effect as before in most cases. But with the advantage of faster loading since it doesn't reload everything because it doesn't need to.
Having a link which clearly says 'Details' seems much more intuitive in this case. And even if it was indeed Twitter who has started this pattern of linkifying timestamps, now it could be considered as them backing off from confusing UX decision that many sites parroted.
Does anyone remember a few weeks back, when Google tested a "new way to browse Google's services"? They turned the logo into a button, producing a drop-down menu of services to navigate to.
My guess is that they found the new logo-button didn't work well, mainly because so many users saw the logo as a big button which refreshed the page or went to the inbox.
At the risk of making predictions, I'd guess this recent change is a grace period, designed to get us all used to using other buttons for reaching the inbox. And once people no longer instinctively click the logo-button, they'll introduce the new navigation which makes better use of that valuable screen space.
I could very well be way off the mark here... but it seems pretty clever to me, TBH.
It's not an useless no-op function. By going to default/main page of the service it reverts you to a known state, simplifying navigation and enhancing user confidence. I personally rely on this behaviour of main logos and get terribly annoyed if someone breaks my expectation (which, rarely, happens).
Half of content is a quote,
This is just blog spam.
I don't care about changing my Google Plus or account settings if I'm in Gmail. I wanna set up filters or setup aliases. Why is the email settings link not prominently featured? I always end up clicking the wrong link when I want to change email settings. Also, don't get me started on creating a filter. That used to be 1-click and DONE in the old settings, now it's like finding Waldo. Ridiculous.
Although I rarely, if ever click on the logo in gmail, I do believe in the "logo should be a link to the root" convention. Surely that's just UI design 101, right?
The twitter one you mentioned in the article drives me super crazy as well.
I am deeply grateful for the fact that they have not messed with the keyboard shortcuts yet.
I was clicking around my google profile today (to remove history etc) and found broken links to google products there.
I remember when it was simple and perfect..
EDIT: interesting change: on my local google.ch, the top left google icon is clickable but no hover (hand) icon appears.
One has a very... unique experience as to who an average user is if one believes the average user understands subdomains. (Or, increasingly, anything that goes into a URL box other than a search term which may occasionally have a .com in it due to legacy branding.)
Provide a direct link your premier / 'home' product via your logo (reinforcing the idea that you're a one-product company), or encourage users to consider the full range of products by making them choose the one they're most interested in?
It seems sensible to me; there's nothing 'batshit crazy' about it.
Since google+ already loads new posts automatically. In practice this will do almost the same as before, but with less waiting on the client side. Sounds like a smart design choice imo.
Could be similar reasoning here: lawyers or marketing or some such got involved.
In Gmail, the search bar next to it searches Gmail by default, so that would be consistent and expected. There will be much resistance if that bar starts searching other things.
EDIT: one has to click on "1-25 of many" and the buttons to change pages appear. Does anyone find it intuitive?
My mouse cursor does not change from default when I hover over it, though.
I just logged in and in GMail, clicking on the Google Icon didn't do anything. Worked the same on a few other pages I tried.
Perhaps they haven't rolled out the changes to all pages yet, but seems inconsistent to only disable it on certain interior pages...
My Temporary Fix: revert to the old school GMail, and select the theme "Preview (dense)".