ObamaCTO, fixthisbarack, whitehouse2 -- what to do with this meme?

Full disclosure, I started fixthisbarack.com. The site got probably over 7000 hits the first day after the environment redditors decided to put it on the front page.

Thursday: 6148 (started tracking after reddit decided to put it on the front page, and the server became unresponsive at times) Friday: 685 Saturday: 195 Sunday: 286 Monday: 261 Tuesday: 622

What is the natural history of these things? Do we know? Are there well understood branch points that have already been studied? A simple logical conclusion might be that something like this belongs on change.gov, but what would it accomplish? Does it carry the weight of the people? How could that be measured?