Revenue could shrink further and none of that would be lost. Growing revenue could let them improve things I don't care about (spaces, video, payments, etc). I guess yay for them if they improve revenue, yawn if they don't.
$88mm per month is ~$1bn per year. That yields a low single-digit enterprise value on a generous revenue multiple, which implies—as do Twitter’s bond prices—that the equity is already worthless. (Twitter Blue is revenue irrelevant [1].)
[1] https://techcrunch.com/2023/03/24/twitter-blue-subscriptions...
Equity being worthless means imminent bankruptcy. That means, at a minimum, operational disruptions, challenges over control and possibly the end of Twitter as an independent concern.
> advertising revenue for the five weeks from April 1 to the first week of May was $88 million
For example: Southwest airlines has a huge number of advertisements across the internet. But Southwest doesn't want these advertisements to appear next to airport disasters. This kind of "custom request" is the bulk of $Millions+ revenues. You need to constantly cater to these company's seemingly arbitrary requests as they try to protect their brand.
Twitter fired the team that did this. And when they did, the big companies that care about their image left.
That never seems to matter when big services shut down. It's more about VC-level opportunity cost ("will this give me unicorn-level returns?")