With a normal dart you poke an eye out. With lawn darts you poke a heart out.
Also many darts for kids these days are plastic.
Safety concerns can sometimes seem over the top but, if you look at "dangerous toys" lists with a modern eye, they mostly do seem like things it makes sense to pass on.
Also, I think you're supposed to play with everyone standing on the same side and throw the darts at a circle on the ground. However when I was a kid, everyone I knew played by standing on opposite sides of each other and dodged the darts as they fell from the sky...
It's a textbook example of something that is perfectly safe if used as directed but which practically calls out for kids (and drunk adults) to not use safely.
1: cut off part of the plastic tail so that the whole dart fits in a ~1m piece of PVC electrical conduit
2: wrap electricians tape around the brass front so it fits snugly but not too tight in the same piece of pipe
3: put the dart, point forward, into the pipe
4: connect the back (or "breach") part of the pipe to a large foot-operated bellows as used to blow up dinghies.
5: aim the pipe at a brick wall
6: jump, or have you accomplice jump on the bellows
7: walk towards the wall and extract the dart from a brick into which it has embedded itself about 1.5 cm.
Source: personal experience. We did not have lawn darts. We did not need them. Even at that age we were smart enough not to aim the pipe upwards to see how high the dart would go in the knowledge that it would eventually come back to ground level.Thankfully I just made my own.