Ask HN: Should I call my newest feature “AI Chess Coach”?

Hey HN, I recently launched a chess training website, chess.braimax.com, and right now I’m developing a new feature which I originally wanted to call “Digital Chess Coach”. This feature - currently in private beta - evaluates a user's strengths and weaknesses based on their on-site activity, creates a customized tactical training program to overcome the weaknesses, and adapts the program based on the results, to keep the user motivated and promote steady progress.

The adaptive part of the feature uses machine learning techniques. A marketer who is helping me says that I should definitely call this an “AI Chess Coach”, and make this central to the whole positioning of the website. As an engineer who did a thesis and some research in the field, I often roll my eyes at how freely the term "AI" gets thrown around these days; in this case the claim wouldn’t be completely baseless, but I’m still hesitant.

So, what do you think? Should I worry about fellow techies being suspicious of the "AI" label? Or should I put those concerns aside and ride the trend? Personally, how much more compelling (or repelling) would you find “AI Chess Coach” vs “Digital Chess Coach”?