A 4U or 8U rack server with 1 PB of storage and plenty of cores: ~$40K
Colo facilities in the Bay Area: $400-500/mo
Compared against the status quo of $9K/mo, the ROI ends up being 5 months per box, for twice the storage capacity they need. Set up multiple of those boxes around the world to the extent that you care about redundancy/distribution, and they still end up far ahead in a few years time.