Morality, fiscal responsibility, small government, local control, you can paint policies like a city chartering its own bank, community banking, cooperative retail, housing trusts etc with the same brush. You can even package say, free college in terms of competition, industry, and nationalism. Call it something like "America winning" or "Competitive Edge" instead of "free college". Instead of being a student, you're "serving your county". It's an easy parlay. I'm surprised I don't see it more.
I'm guessing the people attempting that gambit don't get the millions needed to run the campaigns.