That doesn’t seem like a fair read at all. If seeing two men on a cereal box makes you go and buy gun-themed coffee, it’s not because you find politics categorically annoying.

I would think consumers annoyed by politics would gravitate to companies that attempt to remain entirely neutral and avoid making statements one way or the other.

However, the article describes consumers gravitating to companies that match their political beliefs. This implies that they aren't annoyed by companies who push political topics, just by companies that push politics they disagree with.

Yes I ignore the quality of the products I buy and only want to know if they're woke or not. Maybe they can add something to the nutritional information table?

Or maybe just "Warning may contain traces of woke."

>Rather than fruitlessly scouring Hinge for fellow right-wingers you can now make a profile on the Right Stuff, a dating app that helps users get to know each other by eliciting responses to prompts like “January 6th was” or “favourite liberal lie”.

Or it's just a result of the polarization of the political landscape

The premise of these apps looks like a cult