Mostly ads, are you going to remove that? How are you going to explain the revenue loss to the board?
> invest in some PR or similar to change peoples view of what Reddit is
They already do that, maybe you'd like to increase the PR budget? It might be tricky with the ad revenue loss.
> try to understand why users like Twitter how Reddit could attract those users over to Reddit to post content
They also already do that, the whole redesign with individual comments taking 240px height and user avatars are the result of that.
I'm not saying the executive team cannot do better, but doing it without getting kicked out is incredibly hard.