Why are businesses overlooking newsletter advertising?
I've both worked for & built my own newsletters and they are much better for companies trying to get in front hyper-relevant audiences than most other forms of advertising are.
Remember when Facebook lost 10 billion dollars in 2022 because Apple changed how apps collect data?
Imo that is when social media advertising started losing its ability to target relevant prospects.
After all how can you show relevant personalized ads to people you can't track and don't know much about?
Newsletters on the other hand are both niche, interest, demographic, etc specific and have the undivided attention of their readers.
Attention on social media is divided, constantly disrupted. But when you're reading an email from a newsletter, it has your undivided attention.
Unlike social media, you actually have your attention concentrated in one place.
And startups like Jardy.com are making it even simpler to find & advertise with relevant newsletters.
With all of that said, I'd like to end this rant with a question.
Have you considered newsletters as a part of your advertising strategy?
If yes, what was your experience like? If not, why not?