In fact, one of the coolest things about the Cartier Santos is not only the quick-release system that frees the band from the watch but the hidden buttons that also allow you to resize the steel bracelet itself[1]! (Video shows a 2018 Santos, but nevertheless)
Regardless of who got it right first, I do hope that Apple's watch strap system becomes more ubiquitous in the watch world. Oftentimes watches are over-engineered for their 99% use case of casual wear in order to fulfill some fantasy of diving in the Caribbean or scaling Mt. Kilimanjaro, and so therefore many are screwed or fastened in some way that makes adjusting them a pain without tiny little tools and a clean surface.
0. https://www.thewatchbox.com/blog/gone-60-seconds-quick-chang...