re: winning adoption of new compression approaches, there's an interesting podcast interview [1] with Yann Collet (of lz4 / zstd):
Some factors Yann discussed that helped lz4 & zstd gain traction were: permissive licensing (BSD) ; implementation in C -- widest support for including it into other software ecosystems ; open development & paying attention to issues raised by users of the software ; the new compression approach able beat an existing popular approach in some use cases with no downside: e.g. if a hypothetical new compression approach has 200% faster decompression but offers 10% worse compression ratios, then there's friction for introducing it into an existing system, as the new approach might first require purchase and deployment of additional storage. Whereas a new approach that is 50% faster and has exactly the same or slightly better compression ratios can be adopted with much less friction.
It looks like the Iguana code has recently been relicensed with Apache instead of AGPL (which used for the rest of the sneller repo), which could lower the barrier for other projects to consider adopting Iguana, although there are still dependencies from the Iguana code to code in AGPL licensed files elsewhere in the sneller repo.