One of my most San Francisco experiences, about a month after moving here:
I used an app to find a therapist after experiencing some gnarly trauma. Twenty minutes into the consult session, the therapist asks me if I'd be interested in trying an "experimental treatment proven to help process traumas." She pulled a device out of her desk drawer, and it looked kind of like a beanie hat made from electrical wires.
So, that's how I found out she was using the therapy matching app to find volunteers for her research. The literature she showed me was all related to TDCS (hadn't heard about TDCS previously).
I left pretty quickly, before the session ended, which I remember because my car was TOWED.