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I'd say it's about "the chat tool you use" vs grove. In my case, it's also HipChat/Campfire.

Unless you're focusing SPECIFICALLY on "hackers that love IRC" - in which case your market is quite small (compared to the whole corporate chat market), imho...

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Well, "hackers that love IRC" is still a huge market if you think about all the software companies. And, even if it's a smaller one, sometime it's better to create a product that'll be used by less people rather than trying to build something for everyone and ended up with nobody using it. But I feel your concern, Grove might become a successful small business but they'll have to attack other market or build different products to continue to grow.

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