I would also add "distribution" to the "app and UX" part, but you can certainly build a valuable business upon an API "everyone else has access to" - plenty of companies out there that do that.
[0]https://twitter.com/englishpaulm/status/1623701758781558784
We can now write software that interprets language under the hood (to some degree). The value propositions enabled by this change in the world are so vast, and partly so complex - to make absolute statements like "yeah but you don't control the model, so anyone can copy your solution" seems out of touch to me. What subset of technology doesn't get reverse engineered? Either this applies almost nowhere (because every piece of tech that an engineer can get their hands on is effectively open), or everywhere.