Is it less effective because they slow the motors down or other trickery?
Still better than a manual brush even in that state.
This should be relatively easy to verify. One could take a new brush head and forward its counter to the limit, directly comparing it to a new unmodified brush.
It would be super easy to reveal as well. A family member with the same toothbrush, your head finishes first. Motor slows down, pitch goes down. Compare the two. Replace the old head, now they're the same. Scummy practice revealed. Scandal.
That said. I'm not totally sure on the mechanism that all electric toothbrushes use.
It's much harder to detect subtle amplitude changes.