I wasn't confident that Forbes benefited more from the article than the NYT which is why I looked up the Likes myself as that was the most unbalanced comparison metric, and just didn't seem correct. After the look-up, the Likes are close in number (I prompted the update), and the comments on the NYT are greater.

Forbes lists the page views, but it's a metric against nothing as the Times does not.

There's some pretty heavy quoting in the Forbes post (9 paragraphs from the NYT), but it's all sourced, linked and even encouraged to be clicked-through to.

While Forbes did well with the post, I'm not convinced they did any better than the Times (on the web) with it.