If they really believed in it, the first priority of the company would have been to make it so that every non hardware unit of their physical offices was shut down and people were told to go work from the metaverse within the spaces of their homes, beach houses, coffee shops or wherever they physically were. Every meeting would have been held in the metaverse. Every all-hands, in the metaverse. Every employee in charge of people would have been working with the product and engineering to create experiences for the team to bond and share time in within the Metaverse. Meta should have lived and breathed as a company within the metaverse. Pre layoffs that would have been more than 86,000 concurrent users who would have a daily direct impact on the product.
Instead, Mark wanted people to come back to the office.
The Metaverse by Meta died when their people touted it as the future of work and play but then did absolutely nothing to use it that way themselves.