My favorite clip of Bezos is him totally ignoring Shatner feeling overwhelmed with emotion and wonder after the rocket launch. Have you ever seen someone more exposed
People who saw only the footage from a videographer who missed much of it, or which was edited cynically, got an inaccurate impression.
(Shatner was understandably moved by the space flight experience, maybe by something like https://en.wikipedia.org/wiki/Overview_effect )
It was after this bit. Probably when Bezos realized the optics.
> or which was edited cynically, got an inaccurate impression
Ironic to be posting an inaccurate comment, while lamenting inaccuracy...
Here, you can see just how early this happens:
But note that, in CNN video you linked, there's a cut shortly after 1m26s, before the audio and then video of Shatner&Bezos. I can't tell how much of the interaction was missed.
https://www.youtube.com/watch?v=OTxbq7MTQYY
Bezos listens to an overwhelmed Shatner for close to 10 minutes, hugs, etc.
It may be that he was suddenly thinking of "optics", as someone said, or maybe he wasn't.