It also means it's expensive. Not "corporate expensive", but "average-jane expensive".
In general we've all been spoiled by open source. Someone likely put a lot of work into this. If I were building a device like this, I'd hate to have to hire staff to build this for me, and while it could be "fun" to build, money/time would likely to be better spent elsewhere.
There's often threads on here bemoaning the lack of adoption of E-Ink screens. So clearly the community here has an interest in it.
The core idea here would seem to be a UI library optimized for e-ink, that uses TypeScript to do the actual UI:s but then relies on a Rust runtime for the actual on-target execution, or something like that. I didn't click on the page, so perhaps I got the details wrong.
They specifically mention the hardware being low-cost (ESP32s are ~$6USD)