I was keeping an eye on it, because we are hard-capped at 100 QPS to our provider, beyond that and they start dropping our traffic (and it is an outside provider, bundling domain registries like verisign and stuff), which makes regular users break if their traffic gets unlucky.
Anyway, after a week of 40qps, they start spiking to 200+, and we pull the plug on the whole thing: now each request to our endpoint requires a recaptcha token. This is not great (more friction for legit users = more churn) but it is successful. IF they had only kept their QPS low, nobody would have cared. I wanted to send some kind of response code like, "nearing quota".
FTR before people ask: it was quite difficult to stop this particular attack, since it worked like a DDOS, smeared across a _large_ number of ipv4 and ipv6 requesters. 50 QPS just isn't enough quota to do stuff like reactively banning IP numbers if the attacker has millions of IPs available.