I don't understand this way of using technology or being in this profession; self promotion and dialogue through twitter, blog posting all over the place, conferences, panels, books, speaking tours, ego & self promotion all built around particular tools.
In the end these are tools for writing software and we get paid. Is Rust a better tool that some others? Yes, and it's what I'm working with these days. But it's not a lifestyle, and it should not be a culture/subculture. Other professions don't generally talk this way about their tools, why are certain people in software like this?
To answer the question: Rust is a good systems programming language. But I will say this: many of the people piling into it right now don't actually need Rust.