> hugely because it is so easy to embed in other programs
Not only; Lua is also an example of excellent language design: a minimum of concepts for a maximum of expressability; it's minimal, complete and elegant.
> Deno definitely has some good gestures toward a this
Lua is much leaner, only ~100k machine code. WAMR looks like a better candidate than Deno, but concerning performance and simplicity it has still to catch up.