Feels like every single developer advocate/relations person goes through a phase where they write an introspective blogpost about their life/job and role.

They always hammer on the same couple of issues:

1) it's a tough job because developers communities are hard to build and more difficult to keep engaged. 2) people in management at their company don't understand the real role of a dev rel 3) companies are doing devRel just to say they do devRel and check a box

These 3 points are in every single devRel blogpost you read since 2012: it's crazy how it's never been improved since the days of Twilio/Sendgrid doing devRel at scale?!?!

IMHO if devRel aren't respected or seen like divas/influencers these days it's because that's the meme of devRel itself...and there's always a little bit of truth in memes, isn't it?

It is similar to how some people think that jQuery/PHP is for meme programmers or that Node.js is the only real dev language[1] meme.

So will DevRel be able to rise from the meme world and sit at the table with engineers or marketer leaders or VPs of whatever? Well, this blogpost shows that still hasn't happened.

[1] https://chrome.google.com/webstore/detail/nodejs-is-the-only...