Social Vanity
stevenkovar.com
stevenkovar.com
Those 800m users combined have more than 2 millions years "per day". They spend way more time brushing their teeths.
For just a second spent, "liking" something on Facebook seems a pretty efficient use of time.
Clicking "Like" has an unbalanced return on my time investment, short as it is. I get virtually nothing in return, but marketers and advertisers have another data point that they can use. My friends couldn't give a crap what I click Like on.
Well, in case of my friends Liking things, I do. It's a good recomendation engine. Especially, if your friends are not from the same industry as you, looking at what they Like is a way to avoid filter bubble.
There are plenty of activities that may seem to an outsider to be a waste of time. Daydreaming, for example.
(Just don't tell that to Albert Einstein who used to daydream about travelling on a wave of light.)
Even supposing that social networking is some sort of vice, it's easy to think of much more harmful alternatives.
If a vice is less harmful but more widespread is it better or worse than the alternative? E.g. Facebook vs. World of Warcraft
e.g. TV can be used to educate but it can also be used to distract
That said, some vices may be worse than others. In the case of social networking, I guess the obvious alternative is going to parties which are OFC a gateway to alcohol consumption.
One thing I didn't include in my post was Hoffman's discussion of the three types of data that will prove to be important moving forward: explicit (data people supply), implicit (data created by behavior), and analytic (data gleaned from explicit and implicit information). Currently most social tools are very good at taking in the explicit data and showing people their own implicit data (think Tweets, Retweets, Followers), but there is--from a user standpoint--a lack of open analytic data showing the impact of their own behaviors.
If people can use this online time to figure out how to apply their skills to make money, they wouldn't be at their jobs browsing Facebook.
echo "127.0.0.2 www.facebook.com plus.google.com \
www.twitter.com news.ycombinator.com www.reddit.com" >> /etc/hosts
sudo vim /etc/hosts
...and add '#' in front of that line every time you want to get social. Remove the '#' after use. Works miracles.