I second the recommendation to start with Lifschitz and move on to the Potassco book from there. To add: One does not need to know Prolog to get into ASP, the semantics are unique and more minimal. That said, I personally struggled with ASP before it clicked, it takes time to grasp the lingo and grok the semantics if you have never worked with something similar. Best to have a guide that introduces the concepts one at a time ("What do you mean, there's more than one type of negation?!")