Exact figures are hard to come by, but vary from 60-85%; Steam says around 75%[1]. NVIDIA proprietary drivers were immensely popular on both Linux and BSD in the early 2000s when I first got into Linux, and having tried the then-closed source ATI drivers a singular time, I can absolutely attest to why: ATI and NVIDIA were basically the only serious desktop GPU options at the time, and the closed source, I believe Catalyst? drivers were as good as junk. Almost everything about them screamed fucking useless. For a really long time, they defaulted to setting multihead systems up with multiple X displays instead of Xinerama by default, which is so unbelievably user-hostile; it sounds okay on paper, but if you've ever used X with multiple separate displays, you'll understand that it stopped making sense literally the moment Xinerama existed, and it was already quite a thing the late 90s. But after I set up Xinerama, the problems continued into every other aspect of the desktop. In that era, where you pretty much always needed discrete graphics, NVIDIA was your Linux option. No doubt that it's going to change so as long as NVIDIA's Linux desktop support continues to stagnate, or at least stagnate moreso than it adapts.
(I have not used NVIDIA on Linux as a daily driver for five years. I tried it again when the open source kernel driver came around, but quickly switched back after realizing it still wasn't stable enough in Sway or KDE.)
[1]: https://store.steampowered.com/hwsurvey/Steam-Hardware-Softw...