Monero is supposedly untraceable, or at least far harder to trace than Bitcoin, Ethereum, and other "traditional" cryptocoins. It's untraceability has made it receive even greater scrutiny and attempts to regulate it/ban it than other coins.

to me it's because I see how it's properties are valued by the markets it is transacted in, giving me enough safety that I can find a p2p seller to acquire some Monero without being identified (no-KYC), which then I do not risk being part of data leaks and becoming a target of attacks, and I am able to move some funds to a cold storage, which means funds I don't need to touch or connect its keys the internet, as I know in months or years from now I'll still be able to transact those as I need them, as it retains its properties and all coins are always interchangeable no matter where they come from (https://en.wikipedia.org/wiki/Fungibility)

My main reasons:

- Private by default. With most other cryptos you can see all transactions on the blockchain (although you'll only see address hashes instead of names).

- ASIC resistant POW. Meaning you don't need specialized hardware to mine it but can do it with your PC (assuming it's fairly powerful).

- Transactions are cheap and fairly fast.

- Development is focused on the primary use-case of making transactions for payments, instead of making a "decentralized computing network" or similar.