Academic publisher Elsevier hit with growing boycott
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Quite right. The Elsevier boycott gives us a way to make our voice heard against the worst of the publishers. It lends urgency to the drive to change the system, and it will hit Elsevier hard in the pocketbook, demonstrating to publishers that we (academics) are going to stop providing them with their free lunch.
Once we further get our act together, believe me, we will be coming after Wiley and any other publisher who engages in exploitative, rent-seeking behavior.
And that's ignoring the already-established reputational effects that current journals have.
A really good example is arXiv (http://arxiv.org/).
Plus they already have to teach like 6 hours or something a week, plus marking, and research. What you expect a 20 hour week from them! Be reasonable! :P