It seems like they've been assuming Twitter is the way it is because it was staffed by technically incompetent leftists, and if only they could apply their own get-things-done attitude and "neutral" politics, then the problem would be trivially fixable.
Where does this fallacy come from? Is it because of the illusory simplicity of the tweet format? Something like: "We just need to come up with the right algorithm and do an embarrassingly parallel run over these tiny 280-character chunks of text. How hard can that be. In my own Very Serious Day Job, I deal with oompabytes of very complex data. This tweet processing stuff should be child's play in comparison."