"This is a trade secret. We have not patented it, because it's so clever and valuable that it needs to be protected longer than a patent lasts"
The reason coca cola doesn't use Pepsi's recipe isnt because mixing the ingredients under heat creates an irreversible mixture that you can seperate to find the recipe. They don't use pepsis recipe because its illegal.
Edit: it's also trivially not true for trade secrets in the legal sense -- if you upload your trade secret willingly to AWS, it's no longer a trade secret, unless you have extra contracts in place. With obfuscation, you could skip a lot of red tape to keep it secret.