Would you say a similar thing about a high quality bike?
But the monthly subscription fee is way too high considering the price of the bike.
Would you say a similar thing about a high quality bike?
But the monthly subscription fee is way too high considering the price of the bike.
A more apt comp is a Peloton compared to a Spinning Studio. Most Spinning studios (Soulcycle seems to be the most popular) charges not by membership but per class. Soulcycle is $30 per class - the biggest competitor (Cyclebar) I think gets down near to $20 per class depending on how many you buy. Compare that to Peloton's monthly fee and the fact that you can get the same workout at home and Peloton's monthly subscription is peanuts.
Some gym memberships also include spinning - Equinox is one but you get a limited line up of classes.
If you can get a good gym membership in your area for ~$50/mo then I can see how the product is not cheap at all.
Exercise bikes have been overpriced for a long while, and Peloton moved that price point to the moon when they first came out. Around $2k depending on how early and what model you bought one. That's more than a riding lawn mower. You're trying to tell me that the material costs and complexity and warranty work on a Peloton costs more than a riding lawn mower? Come on.
Pelotons now are about $1500 and the membership is $50 a month. After a calendar year, that's $2100 total spent. At the spin studio here (in a relatively LCOL area), the classes are $22 each with their best deal being unlimited rides at $195/month for a six month contract. Two of those contracts is $2,340 in a calendar year. After the first year, it's more cost effective to have a Peloton and the membership
Value is in the eye of the consumer for sure. It's true that all of this likely overpriced but that's the market
Peloton would likely be out of business by the time my gym costs would pay off the initial price but given the subscription, it never would.
(I use my Concept 2 off and on. I've gotten pretty good value from it over the years but I'm not paying $49/mo for the periods when it's gathering dust.)
I have no doubt many people like their Peleton though and find the subscription a reasonable value. That said, the company was pretty much pre-ordained to crater post-pandemic relative to during unless you believe that a lot of gym going people were going to decide this gym thing is for the birds relative to my Peleton at home.
You get access to the entire library of content even if you just use the bike. It's not a huge value add for a people but it is something.
I saw an article about a $16,000 bicycle and I'm positive the only value it has is being a money-spending signal.
Peloton at least has a service around it.