I am looking at these people, and while they make money (or they try to convince investors they do), they seem poor (the guy fake-punching on instagram with a red "rent's due" t-shirt is the most honest representation of the business model). I don't know what the word for them would be, but they are the equivalent of vassals in a feudal system with a license to make some money (perhaps, if they are lucky with timing and escaping all the angry investors) in a pyramid scheme that has the original owners of all these properties sell-off big time (they are the people who actually made the money in this story...)